The Marketing Operations Guide to scaling lead capture with eloqua

The Marketing Operations Guide to Scaling Lead Capture with Eloqua

Why you Should be Scaling Lead Capture With Eloqua? 

The modern buyer journey is predominantly; fully digital, multi-channel, personalized and self-guided. Acquiring leads or contacts through 3rd party channels and your own web properties is the fuel for the modern marketing engine.

The latest privacy legislation and evidence of effectiveness means purchasing data is no longer a viable option. So this all puts an increasing pressure on a company’s ability to effectively convert its web visitors into actionable leads.

This Comprehensive Guide Covers:

  • The Challenges of Scaling Lead Capture
  • Addressing The Global Complexities of Scaling
  • The Challenges of Global Privacy
  • Operational Organization 
  • Back-end Infrastructure in Eloqua
  • Advanced Technologies
  • Ongoing Considerations for Maintenance and Migration 
Marketing Performance Benchmark Report

2020 GatedContent.com Benchmark Report

When it comes to making decisions based on marketing performance insights, access to your own data is critical. However, more data equals better decision making. GatedContent.com anonymize visitor data to gain insights into conversion behaviour covering multiple industries and buyer personas to identify global trends in marketing performance data that will supercharge your decision making.

This page is a summary of the analysis we undertook across the full spectrum of data we have available to us. Sectors ranging from manufacturing, technology, FinTech and business services. The data provides detailed insight into different aspects of marketing performance analysis from upwards of a million form submissions taken over the past 12 months.

Web conversion optimization guide

The Marketing Operations Guide to Web Conversion Optimization

In a world where email effectiveness is in continual decline and digital media is experiencing increasing competition, it’s no surprise that businesses are looking to make more of what they’ve already got. The marketing operations guide to web conversion optimization will show you how to attract and convert new customers as well as how to orchestrate the resulting data effectively and measure campaign performance.

GDPR Video

GDPR Compliance in an easy 5 minute video

Rules and regulations around data and communication are in a constant state of flux with evolution often necessary to avoid falling foul of new legislation. Recent changes have had a relatively small impact in comparison with General Data Protection Regulation (GDPR). GDPR has created a wealth of uncertainty for marketers on what is required, the impact it will have and what they need to do to ensure compliance.

This 5 minute summary brings you up to speed with:

  • The history of data protection and General Data Protection Regulation
  • The core principals of GDPR and how to comply
  • What this means for marketers, inbound and outbound marketing
  • How to ensure web form compliance

Business Case

Discover a New, Simpler Way to Manage and Deploy Content Gating and Web Conversion Forms.

This business case will show you how GatedContent.com’s solution is helping businesses leverage more from their valuable content, reducing their development and web team spend and enhancing data collection and analytics.

Content gating blog

The Why, How and When to Gate Content

So what is gating content? Well gating content is the process of putting up a paywall (gate) between the prospect and a valuable piece of content. Only instead of cash, they must offer up their personal data in exchange. This usually occurs through a gate (form) that requests basic contact information; name, email, phone number etc.

Sounds simple – but savvy marketers know that there are so many choices to be made with gating content. The Definitive Guide to Gating Content helps you make the right decisions.

The Gating Content guide features:

  • Content Gating Strategy
  • Form Standardization
  • Data Structure
  • Progressive Profiling
  • Marketing Automation and Website integration
  • Analytics and Reporting
  • The Legal Stuff