The Marketing Operations Guide to scaling lead capture with eloqua

Why you Should be Scaling Lead Capture With Eloqua? 

The modern buyer journey is predominantly; fully digital, multi-channel, personalized and self-guided. Acquiring leads or contacts through 3rd party channels and your own web properties is the fuel for the modern marketing engine.

The latest privacy legislation and evidence of effectiveness means purchasing data is no longer a viable option. So this all puts an increasing pressure on a company’s ability to effectively convert its web visitors into actionable leads.

This Comprehensive Guide Covers:

  • The Challenges of Scaling Lead Capture
  • Addressing The Global Complexities of Scaling
  • The Challenges of Global Privacy
  • Operational Organization 
  • Back-end Infrastructure in Eloqua
  • Advanced Technologies
  • Ongoing Considerations for Maintenance and Migration 
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