The critical principles of marketing operations efficiency are:
- Automation, standardization and process improvement
- Data & testing
- Use of technology for competitive advantage
- Governance and risk management
Marketing ops focuses on the efficiency of the whole marketing engine, but here we’re going to focus on just one subject, lead capture standardization and process improvement.
Lead capture is an area critical to driving marketing and sales results and wider business growth. There’s almost always room for improvement when it comes to lead capture. We’re going to deep dive into how lead capture standardization and the management of lead capture processes can help decrease the risk of inefficiency, that can result in serious potential cost to the business.
By analyzing your current web conversion rates and optimization practices, we can estimate the projected uplift in leads you can expect from working with GatedContent.com.