The Essential Guide to Data Governance
The range of benefits of data governance include the following: clear and guided support for decision-making; protection from legal issues including data breaches, data storage and data security; understanding of roles and expectations within the business; helps to guide the sources of data; and helps to manage global sources of data.
1. Clear and Guided Support for Decision-Making
A strong foundation in data governance gives way to data-driven, sound decisions. These can be the core in presentations to stakeholders and investors about taking a business forward to succeed.
2. Protection from legal issues
Think about the multitude of legal issues that can arise, especially at enterprise level. These include data breaches, the way in which data is stored and data security. Identifying these risks and addressing legal compliance in a governance strategy supports the structure of the business.
3. Understanding of roles and expectations
Data governance can reach all areas of human resources – from the way internal data is kept to the roles and responsibilities of those managing the data itself. Identifying who in your organisation will have access and responsibility for managing data helps to outline specific roles and the legal expectations within those roles. Signing non-disclosure agreements around data adds an extra layer of security for anyone able to access that data. Who inspects, cleans, understands and ultimately transforms data hierarchy will be acting in a key role as data manager.
4. Helps guide the sources of data
Data collection can include important information about potential customers, current customers, employees and potential employees. By clearly defining the sources of data deemed acceptable (both by your board and by law), enterprises are able to ensure easy, accessible data that guides business decision making.
5. Aims to manage global sources of data
Operating models based on region could potentially affect the way data is stored and managed. Something as simple as postcode placement within an address can cause issues. Identifying these early on and understanding local markets and local needs gives precedence to any arising issues from global sources of data.
For acquiring new data and growing existing data, it’s important to understand the full range of data that organic lead capture can acquire. This can allow scaled growth that factors in the above objectives. Refer to the Essential Guide to Content Gating and The How, When and Why to Gate Content resources for more info.
By analyzing your current web conversion rates and optimization practices, we can estimate the projected uplift in leads you can expect from working with GatedContent.com.