So what is gating content? Well gating content is the process of putting up a paywall (gate) between the prospect and a valuable piece of content. Only instead of cash, they must offer up their personal data in exchange. This usually occurs through a gate (form) that requests basic contact information; name, email, phone number etc.
Sounds simple – but savvy marketers know that there are so many choices to be made with gating content. The Definitive Guide to Gating Content helps you make the right decisions.
The Gating Content guide features:
- Content Gating Strategy
- Form Standardization
- Data Structure
- Progressive Profiling
- Marketing Automation and Website integration
- Analytics and Reporting
- The Legal Stuff