5 Ways to Improve your Data Quality with a Gating Strategy

Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly. … Read More

Why “Cleaning Your Data” is a Waste of Time

Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process. … Read More

How Data Integrity Issues Are Created At Every Stage of a Marketing Campaign

Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues. … Read More

How Form Inconsistencies Contribute to Data Hygiene Problems

Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity. … Read More