Are your Web Forms up to scratch? … Read More
Data Hygiene
5 Ways to Improve your Data Quality with a Gating Strategy
Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly. … Read More
Future Proof Web Forms & Maintain Data Integrity for Account Based Marketing
Your sales and marketing teams are finally ready to adopt account-based marketing! But is your data ready? … Read More
Why “Cleaning Your Data” is a Waste of Time
Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process. … Read More
How Data Integrity Issues Are Created At Every Stage of a Marketing Campaign
Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues. … Read More
How Form Inconsistencies Contribute to Data Hygiene Problems
Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity. … Read More