As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity … Read More
Author Archives: David O'Hara
It’s no secret that there are clear pros and cons to offering users gated and ungated content, it’s a question we’ve debated ourselves in a previous blog post. But one of the aspects to this argument that’s rarely (if ever) … Read More
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale. … Read More
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and GatedContent.com data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates. … Read More
Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?
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