In this guide, we will explore the significance of web form management and data governance for marketers and how GatedContent.com can help streamline these processes. … Read More
Author Archives: David O'Hara
Improving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions. … Read More
Gated Content vs. Ungated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial. … Read More
Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions. … Read More
Marketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity … Read More
Can gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons to offering users gated and ungated content, it’s a question we’ve debated ourselves in a previous blog post. But one of the aspects to this argument that’s rarely (if ever) … Read More