There are lots of way to create web forms, but which one is right for your business. Check out this comparison of the most popular methods. … Read More
Author Archives: David O'Hara
Getting your 3rd party data strategy right after the great cookie switch off
The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era. … Read More
Web Form Management and Data Governance: A Brief Guide for Marketers
In this guide, we will explore the significance of web form management and data governance for marketers and how GatedContent.com can help streamline these processes. … Read More
Improving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions. … Read More
Gated Content vs. Ungated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial. … Read More
Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions. … Read More