As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity … Read More
The GatedContent.com Blog
Can gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons to offering users gated and ungated content, it’s a question we’ve debated ourselves in a previous blog post. But one of the aspects to this argument that’s rarely (if ever) … Read More
What are marketing operations?
Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective. … Read More
What is a web form specialist (and why should you work with one?)
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale. … Read More
Fantastic content types and where to gate them
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and GatedContent.com data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates. … Read More
Should I gate my content? This year’s biggest question.
Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?
… Read More
Top 5 Reasons to Partner with GatedContent.com
Like many technologies, GatedContent.com isn’t just of significant value to the end user. As a commercial partner, you can leverage GatedContent.com to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable. … Read More
How Content Gating Improves Web Conversion
When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a GatedContent.com gate, and how our method works to create optimal lead generation. … Read More
How to generate more leads using progressive profiling
Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service. … Read More
Most Marketers are missing out on high value leads – are you one of them?
Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel. … Read More