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Marketers often focus on the deployment of new tools rather than on maximizing the ROI on the tools they already have. Before you opt for the latest tool, learn how to double the return on your current market stack.
Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.
While some see GDPR compliance as a chore, others see an opportunity to better engage leads and drive more sales. Take a look at the data governance winners and losers and how the best companies have adapted to the new regulations.
Account-based marketing allows companies to better segment their audience and communicate with them. However, collecting and sorting through the data needed to maintain an ABM strategy, can be a challenge. Here's a look at these challenges and the solutions you can use today.
Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues.
Recent changes in Ad and Content blocking mean your marketing web site may not be functioning as expected. Key tracking metrics may not be a true reflection of your web site’s traffic and worse, you could be missing out on leads.
Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity.
To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams.
Discover a New, Simpler Way to Manage and Deploy Content Gating and Web Conversion Forms.
Leverage more from valuable content, reduce development and web team spend and enhance data collection and analytics.
