The Blog

Content types and where to gate them

Fantastic content types and where to gate them

Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates. … Read More

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Should I Content Gate or Not

Should I gate my content? This year’s biggest question.

Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?
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Partner with

Top 5 Reasons to Partner with

Like many technologies, isn’t just of significant value to the end user. As a commercial partner, you can leverage to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable. … Read More

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Content Gating

How Content Gating Improves Web Conversion

When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a gate, and how our method works to create optimal lead generation. … Read More

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Progressive Profiling

How to generate more leads using progressive profiling

Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service. … Read More

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High value lead generation

Most Marketers are missing out on high value leads – are you one of them?

Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel. … Read More

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Marketo to Sunset Forms 1.0

In May 2021 Marketo are deprecating their Forms 1.0 functionality.  All customers should have migrated their use of Marketo lead forms to the 2.0 methodology by that date. What is the impact? The Marketo Forms 1.0 functionality operates like most … Read More

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Maximize web conversion

Maximize web conversion from existing and organic web traffic in 2021 [Part 2]

In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey. … Read More

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Maximize web conversion

Maximize web conversion from existing and organic web traffic in 2021 [Part 1]

Countries with a lockdown have experienced a minimum increase of 30% web traffic. The question is what do organizations need to think about in order to take full advantage of that uplift? … Read More

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Marketing Automation Forms

Why are Built-in Marketing Automation Forms not fit for Purpose?

Are your Web Forms up to scratch? … Read More

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