Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel. … Read More
The GatedContent.com Blog
Marketo to Sunset Forms 1.0
In May 2021 Marketo are deprecating their Forms 1.0 functionality. All customers should have migrated their use of Marketo lead forms to the 2.0 methodology by that date. What is the impact? The Marketo Forms 1.0 functionality operates like most … Read More
Maximize web conversion from existing and organic web traffic in 2021 [Part 2]
In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey. … Read More
Maximize web conversion from existing and organic web traffic in 2021 [Part 1]
Countries with a lockdown have experienced a minimum increase of 30% web traffic. The question is what do organizations need to think about in order to take full advantage of that uplift? … Read More
Why are Built-in Marketing Automation Forms not fit for Purpose?
Are your Web Forms up to scratch? … Read More