The GatedContent.com Blog

Clean Data Blog

Why “Cleaning Your Data” is a Waste of Time

Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process. … Read More

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How To Optimize Content Gating At Enterprise Scale

Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%. … Read More

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Agile Marketing

How the Right Web Forms Enable Agile Marketing

How quickly can your marketers leverage high value content to acquire new prospects once it is available? … Read More

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Content Gating

4 Steps to Creating a Content Gating Strategy

Persona, Buyer Journey and Content Relevance – how do you plan a Content Gating strategy? … Read More

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Web Conversion Forms – How Should you Deploy Them?

Landing pages, CMS integration, framed or cloud hosted – how should you deploy web conversion forms? … Read More

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GDPR

How to Prepare for GDPR

Understand the key compliance points for General Data Protection Regulation (GDPR). … Read More

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GDPR

Is your Content Marketing Good Enough to Gate?

Should gate your content behind a form, how high should gate should be and should it even be gated at all. … Read More

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GDPR

5 Marketing Strategies to Tackle GDPR

How can you alter your B2B marketing practices to meet GDPR regulations and improve conversion rates? … Read More

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Progressive Profiling Blog

How to Deploy Progressive Profiling on Forms

Content value, number of engagements and dynamic profiling – what is best for your business? … Read More

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User Experience

The Three Basics of User Experience on Form Design

How to drive relevancy, simplicity and testing on form UX. … Read More

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