The Blog

5 Things you Didn’t Know you Could do with

The platform makes it easy to deploy optimised web forms at scale and it helps ensure your data governance. But is capable of even more. Here are the top 5 features and applications of that will take your … Read More

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Say goodbye to Data Protection during the Coronavirus Pandemic?

Do data laws go lax during a pandemic? … Read More

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zero party data

Zero Party Data is more than a new marketing buzzword

Learn all about zero party data and how you might already be using it. … Read More

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Content Marketing

Content Marketing 101: When to use a content gating strategy

Timing is everything, learn the difference between and good gating strategy and a great one. … Read More

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Oracle OpenWorld

Top 5 tempting reasons to come to Oracle Openworld Europe

Find out whats going on at Oracle OpenWorld 2020 … Read More

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Progressive Profiling blog

Progressive Profiling: Capturing Leads Using Dynamic Web Forms

Understand common challenges and discover innovative applications of progressive profiling deployment. … Read More

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Inbound marketing blog

Inbound Marketing: The Changing Landscape​

Don’t get left behind as web marketing moves beyond social strategy and SERP rankings – find out how to keep your strategy fresh and relevant using these key pointers. … Read More

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Web conversion optimization case study blog lead gen

Effortlessly scale your lead gen like these global B2B brands

It will come as no surprise that web forms are still key to lead generation strategy and good practice. Depending on the tactics used, forms can obtain lead information in exchange for high value content, which is a core aspect … Read More

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data quality blog

5 Ways to Improve your Data Quality with a Gating Strategy

Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly. … Read More

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Scaling Marketing Lead Capture With Eloqua Forms

Scaling Marketing Lead Capture With Eloqua Forms

Web contact forms algorithms offer crucial marketing data governance functionality, making the scaling of web-based lead capture critical to any data-driven marketing effort. Learn how to scale this process with Eloqua forms and give your company a competitive edge. … Read More

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