The GatedContent.com Blog

Oracle OpenWorld

Top 5 tempting reasons to come to Oracle Openworld Europe

Find out whats going on at Oracle OpenWorld 2020 … Read More

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Progressive Profiling blog

Progressive Profiling: Capturing Leads Using Dynamic Web Forms

Understand common challenges and discover innovative applications of progressive profiling deployment. … Read More

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Inbound marketing blog

Inbound Marketing: The Changing Landscape​

Don’t get left behind as web marketing moves beyond social strategy and SERP rankings – find out how to keep your strategy fresh and relevant using these key pointers. … Read More

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Web conversion optimization case study blog lead gen

Effortlessly scale your lead gen like these global B2B brands

It will come as no surprise that web forms are still key to lead generation strategy and good practice. Depending on the tactics used, forms can obtain lead information in exchange for high value content, which is a core aspect … Read More

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data quality blog

5 Ways to Improve your Data Quality with a Gating Strategy

Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly. … Read More

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Scaling Marketing Lead Capture With Eloqua Forms

Scaling Marketing Lead Capture With Eloqua Forms

Web contact forms algorithms offer crucial marketing data governance functionality, making the scaling of web-based lead capture critical to any data-driven marketing effort. Learn how to scale this process with Eloqua forms and give your company a competitive edge. … Read More

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Clean Data Blog

Why “Cleaning Your Data” is a Waste of Time

Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process. … Read More

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How To Optimize Content Gating At Enterprise Scale

Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%. … Read More

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Agile Marketing

How the Right Web Forms Enable Agile Marketing

How quickly can your marketers leverage high value content to acquire new prospects once it is available? … Read More

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