Web contact forms algorithms offer crucial marketing data governance functionality, making the scaling of web-based lead capture critical to any data-driven marketing effort. Learn how to scale this process with Eloqua forms and give your company a competitive edge. … Read More
The GatedContent.com Blog
Future Proof Web Forms & Maintain Data Integrity for Account Based Marketing
Your sales and marketing teams are finally ready to adopt account-based marketing! But is your data ready? … Read More
Why “Cleaning Your Data” is a Waste of Time
Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process. … Read More
How To Optimize Content Gating At Enterprise Scale
Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%. … Read More
How the Right Web Forms Enable Agile Marketing
How quickly can your marketers leverage high value content to acquire new prospects once it is available? … Read More
4 Steps to Creating a Content Gating Strategy
Persona, Buyer Journey and Content Relevance – how do you plan a Content Gating strategy? … Read More
Web Conversion Forms – How Should you Deploy Them?
Landing pages, CMS integration, framed or cloud hosted – how should you deploy web conversion forms? … Read More
How to Prepare for GDPR
Understand the key compliance points for General Data Protection Regulation (GDPR). … Read More
Is your Content Marketing Good Enough to Gate?
Should gate your content behind a form, how high should gate should be and should it even be gated at all. … Read More
5 Marketing Strategies to Tackle GDPR
How can you alter your B2B marketing practices to meet GDPR regulations and improve conversion rates? … Read More