Progressive Profiling Guide

The Ultimate Guide to Progressive Profiling Forms in Marketing Automation

Progressive profiling has long been seen as best practices for marketers to gain incremental information on their prospects and customers. Eloqua progressive profiling is something that is ‘out of the box’, just like progressive profiling in Marketo and Hubspot. However that doesn’t mean it is easy to deploy. Often, with so many options and discussions to be made internally the biggest challenge is in actually deciding what to actually do – and why. The guide is your answer to that!

This guide will give you:

  • understanding of the different ways you can deploy progressive profiling
  • the pros and cons of each method
  • recommendations on business fit for each method
  • Eloqua and Marketo progressive profiling simpification
  • best practices and quick start steps