form builder

What is the best way to build web forms?

There are lots of way to create web forms, but which one is right for your business. Check out this comparison of the most popular methods. … Read More

3rd party cookies

Getting your 3rd party data strategy right after the great cookie switch off

The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era. … Read More

web forms and data governance blog

Web Form Management and Data Governance: A Brief Guide for Marketers

In this guide, we will explore the significance of web form management and data governance for marketers and how can help streamline these processes. … Read More

progressive profiling web form

Improving Your Customer Acquisition Strategy with Progressive Web Forms

Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions. … Read More

pros and cons of gated content

Gated Content vs. Ungated Content: Which is Right for Your Business?

Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial. … Read More

ab testing blog image

Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates

In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions. … Read More