GatedContent.com Blog The definitive destination for all things web forms and content gating including UX, marketing technology integration, content gating strategy, progressive profiling, reporting, optimisation and analytics. Zend_Feed_Writer 2 (http://framework.zend.com) https://www.gatedcontent.com/blog How to Scale up a Multinational Marketing Team

To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams. ]]>
Wed, 06 Feb 2019 15:41:00 +0000 https://www.gatedcontent.com/blog/how-scale-multinational-marketing-team https://www.gatedcontent.com/blog/how-scale-multinational-marketing-team 0
GatedContent.com Business Case

Discover a New, Simpler Way to Manage and Deploy Content Gating and Web Conversion Forms. Leverage more from valuable content, reduce development and web team spend and enhance data collection and analytics.]]>
Tue, 08 May 2018 11:22:00 +0000 https://www.gatedcontent.com/blog/gatedcontentcom-business-case https://www.gatedcontent.com/blog/gatedcontentcom-business-case 0
Canon save 350 hours of skilled time, and boost lead volume and data quality

GatedContent.com was deployed to create a best-of-both-world’s approach for Canon; offering a form solution that facilitated country-by-country personalisation, whilst remaining within a central framework.]]>
Fri, 04 May 2018 15:19:00 +0000 https://www.gatedcontent.com/blog/canon-save-350-hours-skilled-time-and-boost-lead-volume-and https://www.gatedcontent.com/blog/canon-save-350-hours-skilled-time-and-boost-lead-volume-and 0
World-leading industrial automation company deploy GatedContent.com

Our latest case study explores how an international organisation used GatedContent.com to deploy forms in multiple regions, languages and legal landscapes. ]]>
Fri, 04 May 2018 15:10:00 +0000 https://www.gatedcontent.com/blog/world-leading-industrial-automation-and-information-company https://www.gatedcontent.com/blog/world-leading-industrial-automation-and-information-company 0
How Basware achieved a 4x increase in conversions

Discover how GatedContent.com helped Baseware achieve their goal of centralising digital demand.]]>
Fri, 04 May 2018 12:04:00 +0000 https://www.gatedcontent.com/blog/how-basware-achieved-4x-increase-conversions https://www.gatedcontent.com/blog/how-basware-achieved-4x-increase-conversions 0
How the Right Web Forms Enable Agile Marketing

How quickly can your marketers leverage high value content to acquire new prospects once it is available?]]>
Thu, 17 Aug 2017 10:08:00 +0000 https://www.gatedcontent.com/blog/how-right-web-forms-enable-agile-marketing https://www.gatedcontent.com/blog/how-right-web-forms-enable-agile-marketing 0
4 Steps to Creating a Content Gating Strategy

Persona, Buyer Journey and Content Relevance - how do you plan a Content Gating strategy?]]>
Wed, 15 Feb 2017 07:56:00 +0000 https://www.gatedcontent.com/blog/4-steps-creating-content-gating-strategy https://www.gatedcontent.com/blog/4-steps-creating-content-gating-strategy 0
Web Conversion Forms - How Should you Deploy Them?

Landing pages, CMS integration, framed or cloud hosted - how should you deploy web conversion forms?]]>
Wed, 04 Jan 2017 07:36:00 +0000 https://www.gatedcontent.com/blog/web-conversion-forms-how-should-you-deploy-them https://www.gatedcontent.com/blog/web-conversion-forms-how-should-you-deploy-them 0
How to prepare for General Data Protection Regulation (GDPR)

Understand the key compliance points for General Data Protection Regulation (GDPR).]]>
Thu, 10 Nov 2016 07:39:00 +0000 https://www.gatedcontent.com/blog/how-prepare-general-data-protection-regulation-gdpr https://www.gatedcontent.com/blog/how-prepare-general-data-protection-regulation-gdpr 0
Is your Content Marketing Good Enough to Gate?

Should gate your content behind a form, how high should gate should be and should it even be gated at all.]]>
Tue, 11 Oct 2016 11:58:00 +0000 https://www.gatedcontent.com/blog/your-content-marketing-good-enough-gate https://www.gatedcontent.com/blog/your-content-marketing-good-enough-gate 0
5 Marketing Strategies to Tackle GDPR

How can you alter your B2B marketing practices to meet GDPR regulations and improve conversion rates?]]>
Tue, 27 Sep 2016 11:53:00 +0000 https://www.gatedcontent.com/blog/5-marketing-strategies-tackle-gdpr https://www.gatedcontent.com/blog/5-marketing-strategies-tackle-gdpr 0
How to Deploy Progressive Profiling on Forms

Content value, number of engagements and dynamic profiling - what is best for your business?]]>
Fri, 05 Aug 2016 00:34:00 +0000 https://www.gatedcontent.com/blog/how-to-deploy-progressive-profiling https://www.gatedcontent.com/blog/how-to-deploy-progressive-profiling 0
The Three Basics of User Experience on Form Design

How to drive relevancy, simplicity and testing on form UX.]]>
Wed, 20 Jul 2016 10:26:00 +0000 https://www.gatedcontent.com/blog/user-experience-form-design https://www.gatedcontent.com/blog/user-experience-form-design 0
What are Progressive Profiling Forms?

What is progressive profiling and why should you care.]]>
Fri, 01 Jul 2016 11:55:00 +0000 https://www.gatedcontent.com/blog/what-is-progressive-profiling https://www.gatedcontent.com/blog/what-is-progressive-profiling 0
Why Gating is Much More Important than Marketing (and I.T.)

Why marketers need to stop adding technical complexity to what is a very simple process.]]>
Fri, 10 Jun 2016 09:14:00 +0000 https://www.gatedcontent.com/blog/why-gating-much-more-important-marketing-and-it https://www.gatedcontent.com/blog/why-gating-much-more-important-marketing-and-it 0