So what is gating content? Well gating content is the process of putting up a paywall (gate) between the prospect and a valuable piece of content. Only instead of cash, they must offer up their personal data in exchange. This usually occurs through a gate (form) that requests basic contact information; name, email, phone number etc.
Sounds simple - but savvy marketers know that there are so many choices to be made with gating content. The Definitive Guide to Gating Content helps you make the right decisions.