Like many technologies, GatedContent.com isn’t just of significant value to the end user. As a commercial partner, you can leverage GatedContent.com to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable. … Read More
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How Content Gating Improves Web Conversion
When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a GatedContent.com gate, and how our method works to create optimal lead generation. … Read More
How to generate more leads using progressive profiling
Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service. … Read More
Most Marketers are missing out on high value leads – are you one of them?
Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel. … Read More
Marketo to Sunset Forms 1.0
In May 2021 Marketo are deprecating their Forms 1.0 functionality. All customers should have migrated their use of Marketo lead forms to the 2.0 methodology by that date. What is the impact? The Marketo Forms 1.0 functionality operates like most … Read More
Maximize web conversion from existing and organic web traffic in 2021 [Part 2]
In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey. … Read More