Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.
Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues.
To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams.