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How quickly can your marketers leverage high value content to acquire new prospects once it is available?
Persona, Buyer Journey and Content Relevance - how do you plan a Content Gating strategy?
Landing pages, CMS integration, framed or cloud hosted - how should you deploy web conversion forms?
Understand the key compliance points for General Data Protection Regulation (GDPR).
Should gate your content behind a form, how high should gate should be and should it even be gated at all.
How can you alter your B2B marketing practices to meet GDPR regulations and improve conversion rates?
Content value, number of engagements and dynamic profiling - what is best for your business?
How to drive relevancy, simplicity and testing on form UX.
What is progressive profiling and why should you care.