6 standard form types were deployed, and a raft of conversion-focused features were implemented to improve the user experience, including:
Progressive profiling and blind form submissions
Form pre-population from Eloqua data
Geo-location switching to show different form fields in different countries
9 languages for form deployment
As a result, crucial gaps in marketing attribution were closed, and much-needed process applied to the company’s demand generation efforts – with standardised form submission data from every interaction passed through Eloqua and into Basware’s CRM.
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